ON-PAGE SEO: Guide & Tools for On-Page Optimization
Discover advanced techniques and effective on-page SEO tools in this detailed guide. Learn how to optimize your content, meta tags, and site structure for better rankings.
10/22/2025
About Me
Hi, I’m Alexandru Marcu – founder of MarWeb, digital architect, and developer of custom solutions for brands that refuse to be generic. I build high-end digital products focused on performance, scalability, and measurable results.
From Programming to Real Growth
My journey started with software development and complex architecture, evolved into an obsession for UX and scalability, and today my mission is to elevate any business ready to play in the big league. I don’t build sites by quota or sell templates – I develop robust digital ecosystems capable of delivering real results, not just traffic.
What sets me apart? For me, web development is integrated with advanced SEO strategy, so you can be sure everything we build not only looks good, but also performs in Google. For businesses looking to scale faster, I also offer Google Ads consulting – but always as an extension, not the main pillar.
Relevant Experience
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Software Engineer & Fullstack Developer Hands-on experience with JavaScript (React, Next.js, Node.js, Express, NestJS), Python, Java, and modern databases (MongoDB, SQL). ✔️ I’ve built performant apps, enterprise systems, and digital tools that passed both market and user tests.
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SEO Strategist & Digital Architect I integrate the latest SEO techniques directly into site development for sustainable organic results and real competitive advantage. ✔️ I’ve generated proven traffic growth, top rankings in competitive niches, and brands that can’t be ignored online.
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Google Ads & Data Analytics I set up and optimize Google Ads campaigns only where they bring real value, with a focus on conversions and fast scaling.
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Education and Certifications ✔️ Master’s in Internet Technologies – Transilvania University ✔️ Bachelor’s in Economic Sciences – Danubius University ✔️ Advanced training in software development and digital strategy
Why MarWeb and not another agency?
Articole scrise de Alexandru Marcu
LLM Perception Match: The Obstacle Before Fanout and Why It Matters
LLM perception match (LPM) is the essential filter through which language models decide if a brand is eligible to appear in AI answers, even before any relevance or fanout calculations. Without a positive perception in the digital ecosystem, a brand can be completely invisible in AI conversations, regardless of content quality or SEO authority. This phenomenon is redefining how we optimize for digital visibility, having a major impact especially in B2B.
8/1/2025
Artificial Intelligence Has Changed Search — Is Your Content Strategy Keeping Up?
Artificial intelligence and the zero-click phenomenon are transforming how users interact with search results, reducing direct traffic to websites. This article explains why success in search is no longer just about visitors, but about influence and authority, and outlines the steps needed to adapt your content strategy. It details tactics, recommendations, and risks for brands that hesitate to update their SEO approach.
7/29/2025
Is Google "Stealing" International Traffic with Automated Translations? The Truth Behind Translation Proxies
The article analyzes accusations that Google redirects international traffic through automated translations and its own proxies, reducing publishers’ control and earnings. The phenomenon is more complex than it seems, varying depending on device, browser, and market. Recommendations include segmenting traffic, localizing strategy, and strict monitoring to minimize risks.
7/29/2025
How to Scale White Label Link Building Without Sacrificing Quality – marweb.ro Experience
Discover how to scale white label link building without compromising quality, from the experience of marweb.ro. A practical guide about processes, risks, and staying relevant in the long run.
7/15/2025
Your Site Doesn’t Appear in Google? Find Out What’s Missing and How to Fix It
Have you invested in a website, but it doesn’t appear in Google at all? In this complete article, learn what might prevent your site from being indexed and visible in search engines—and how you can turn frustration into a clear SEO strategy.
7/2/2025
The Future of B2B Authority Building in the AI Search Era
B2B search is evolving rapidly with the rise of AI Overviews and new AI-powered search engines, fundamentally changing the rules of visibility and authority. To stay relevant, content must be structured, citable, and accessible across multiple channels and communities—not just your website. Cross-channel collaboration and open, valuable content are key to sustainable positioning in front of both AI and B2B buyers.
7/2/2025
SEO în era AI: De ce nu mai merge să te bazezi doar pe trafic și clasamente
Marea schimbare în SEO constă în faptul că nu mai poți miza doar pe trafic și clasamente. Odată cu explozia AI Overviews și răspândirea modelelor generative, specialiștii trebuie să înțeleagă traseul complet al utilizatorului și să construiască branduri solide. Insight editorial după interviul cu Dawn Anderson la SMX Advanced.
7/2/2025
Microsoft Advertising: actualizări majore pentru raportare, Performance Max și integrări
Microsoft Advertising a lansat o serie de actualizări majore ce transformă raportarea, prioritizarea Performance Max și integrarea platformelor precum Shopify. Aceste noutăți aduc mai mult control, instrumente moderne de analiză și facilități pentru extinderea campaniilor globale, ajutând advertiserii să obțină rezultate mai eficiente în mediul digital complex de azi. Atenția la structurarea corectă a datelor, testarea continuă și deschiderea către adoptarea rapidă a funcțiilor noi sunt esențiale pentru succes.
7/2/2025
The Ultimate Looker Studio SEO Campaign Dashboard
This article presents the latest features and best practices for an efficient SEO dashboard in Looker Studio, updated for 2025. It details multi-source data integration, responsive layout, and automations that help with monitoring and real transparency for clients. Upgrade your reporting and collaboration—whether you’re an agency, freelancer, or running your own business.
7/2/2025
Want to work together?
alexandru@marweb.ro
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