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Hi, I’m Alexandru Marcu – founder of MarWeb, digital architect, and developer of custom solutions for brands that refuse to be generic. I build high-end digital products focused on performance, scalability, and measurable results.
My journey started with software development and complex architecture, evolved into an obsession for UX and scalability, and today my mission is to elevate any business ready to play in the big league. I don’t build sites by quota or sell templates – I develop robust digital ecosystems capable of delivering real results, not just traffic.
What sets me apart? For me, web development is integrated with advanced SEO strategy, so you can be sure everything we build not only looks good, but also performs in Google. For businesses looking to scale faster, I also offer Google Ads consulting – but always as an extension, not the main pillar.
Software Engineer & Fullstack Developer Hands-on experience with JavaScript (React, Next.js, Node.js, Express, NestJS), Python, Java, and modern databases (MongoDB, SQL). ✔️ I’ve built performant apps, enterprise systems, and digital tools that passed both market and user tests.
SEO Strategist & Digital Architect I integrate the latest SEO techniques directly into site development for sustainable organic results and real competitive advantage. ✔️ I’ve generated proven traffic growth, top rankings in competitive niches, and brands that can’t be ignored online.
Google Ads & Data Analytics I set up and optimize Google Ads campaigns only where they bring real value, with a focus on conversions and fast scaling.
Education and Certifications ✔️ Master’s in Internet Technologies – Transilvania University ✔️ Bachelor’s in Economic Sciences – Danubius University ✔️ Advanced training in software development and digital strategy
Keywords are essential for SEO success, helping improve visibility and attract traffic to your website. In this article, discover what keywords are and explore 9 fundamental types—from short-tail and long-tail to local and transactional keywords. Learn how to use them to optimize your content and attract the right users!
Discover advanced techniques and effective on-page SEO tools in this detailed guide. Learn how to optimize your content, meta tags, and site structure for better rankings.
LLM perception match (LPM) is the essential filter through which language models decide if a brand is eligible to appear in AI answers, even before any relevance or fanout calculations. Without a positive perception in the digital ecosystem, a brand can be completely invisible in AI conversations, regardless of content quality or SEO authority. This phenomenon is redefining how we optimize for digital visibility, having a major impact especially in B2B.
Artificial intelligence and the zero-click phenomenon are transforming how users interact with search results, reducing direct traffic to websites. This article explains why success in search is no longer just about visitors, but about influence and authority, and outlines the steps needed to adapt your content strategy. It details tactics, recommendations, and risks for brands that hesitate to update their SEO approach.
The article analyzes accusations that Google redirects international traffic through automated translations and its own proxies, reducing publishers’ control and earnings. The phenomenon is more complex than it seems, varying depending on device, browser, and market. Recommendations include segmenting traffic, localizing strategy, and strict monitoring to minimize risks.
Discover how to scale white label link building without compromising quality, from the experience of marweb.ro. A practical guide about processes, risks, and staying relevant in the long run.
Have you invested in a website, but it doesn’t appear in Google at all? In this complete article, learn what might prevent your site from being indexed and visible in search engines—and how you can turn frustration into a clear SEO strategy.
B2B search is evolving rapidly with the rise of AI Overviews and new AI-powered search engines, fundamentally changing the rules of visibility and authority. To stay relevant, content must be structured, citable, and accessible across multiple channels and communities—not just your website. Cross-channel collaboration and open, valuable content are key to sustainable positioning in front of both AI and B2B buyers.
Marea schimbare în SEO constă în faptul că nu mai poți miza doar pe trafic și clasamente. Odată cu explozia AI Overviews și răspândirea modelelor generative, specialiștii trebuie să înțeleagă traseul complet al utilizatorului și să construiască branduri solide. Insight editorial după interviul cu Dawn Anderson la SMX Advanced.
Microsoft Advertising a lansat o serie de actualizări majore ce transformă raportarea, prioritizarea Performance Max și integrarea platformelor precum Shopify. Aceste noutăți aduc mai mult control, instrumente moderne de analiză și facilități pentru extinderea campaniilor globale, ajutând advertiserii să obțină rezultate mai eficiente în mediul digital complex de azi. Atenția la structurarea corectă a datelor, testarea continuă și deschiderea către adoptarea rapidă a funcțiilor noi sunt esențiale pentru succes.
alexandru@marweb.ro
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At MarWeb, you won’t find cookie-cutter recipes or one-size-fits-all solutions. Every project is treated as unique, with:
I work exclusively with entrepreneurs who have vision, invest long-term, and want scalable solutions – not quick fixes.
If you’re ready to seriously invest in software development with real impact, and want SEO to be part of your brand’s DNA (not just an “add-on”), then we’re aligned. If not, there are plenty of quick-fix solutions out there – but MarWeb is not one of them.
