Case Study: Crela.ro

Alexandru Marcu•2025-07-02

Case Study: Crela.ro – Showcase Website for Online Marketing Services

Crela.ro is a digital platform built to support a personal brand in content marketing, storytelling, and UGC (User Generated Content). The project was developed with a modern approach, focused on speed, user experience, and SEO scalability.

✅ Services Provided

🔨 Custom website development (design + implementation)
📈 SEO – complete optimization (on-page & technical)

🔧 Technologies Used

🧠 Next.js – for fast routing and optimized rendering
💨 Tailwind CSS – for a clean and responsive design
⚙️ Vercel – high-performance hosting and automated builds
🌐 PWA (Progressive Web App) – native app-like experience

📊 Technical Features Implemented

📉 Google Analytics & Google Tag Manager – for tracking traffic and conversions
💬 WhatsApp click conversions – clear, measurable call-to-action
📅 Calendly integration – with click conversions for quick meeting scheduling
🧩 Integrated UTM parameters – efficient tracking of traffic and campaigns

⚡ User Benefits

⏱️ Instant navigation with no page refresh (SPA feel)
📱 Flawless responsiveness on mobile, tablet, and desktop
🔍 SEO optimized – ranking in top positions for keywords like UGC Creator Romania

In the first month, it reached position 3 in Google, then climbed to position 1, without link building or paid advertorials.

🔥 Double presence in Google Search + YouTube SEO for the same query

🧩 Current Context

Although the site is currently inactive (project on hold), the initial results demonstrate the efficiency of the applied strategy—both technically and in Google rankings.

⚠️ This case study reflects the impact a well-thought-out website can have even in the absence of a massive promotional campaign.

📈 SEO & Tracking Results

Crela.ro benefited from an effective SEO strategy without investments in link building or paid advertorials. The results came naturally from a well-planned on-page optimization:

📌 Initial ranking in positions 3 on Google
🚀 After the first month – climbed to position 1

🧠 Double presence in Google Search + YouTube SEO for the same query

🔍 The UGC service was a priority focus in the SEO strategy—the site dominated the organic results, including video formats.

📊 Tracking with UTM Parameters

I implemented detailed tracking to follow the exact source of conversions:

Appointments via Calendly
WhatsApp clicks
Sources: Google Organic, Email Marketing, Facebook, Direct

🖼️ Example from the dashboard (Google Analytics):

🧩 Current Context

Although the site is currently inactive (project on hold), the initial results demonstrate the efficiency of the applied strategy—both technically and in Google rankings.

⚠️ This case study reflects the impact a well-thought-out website can have even in the absence of a massive promotional campaign.

🎯 If you want a site that's just as fast, clear, and easy to rank in Google, let’s talk. You can have a digital presence that generates real results, not just visits.