Your Site Doesn’t Appear in Google? Find Out What’s Missing and How to Fix It

“I worked with a company that built my site, but months after publishing, it still doesn’t show up in Google search. They gave me all kinds of excuses, but that doesn’t help me—I’d like to work with someone else...”

Let me be honest: if you have a website that doesn’t appear in Google, it’s as if you don’t have a website at all. I know it sounds harsh, but it’s true. I’m telling you this not to discourage you, but to help you understand what’s missing and, most importantly, what you can do.

You’re Not the Only One Who’s Gone Through This

Many clients who reach out to me say the same thing: “I paid for a website, it looks good, but I don’t get any visits.” And the truth is that no real optimization was done behind the scenes. Just nice design, but no SEO foundation.

Check if Your Site is Indexed

Go to Google and search: site:yourwebsite.com

If nothing appears, it means Google doesn’t know your site exists. This can happen for several reasons:

• The robots.txt file blocks crawlers;
• Important pages have noindex in the code;
• You haven’t registered your site in Google Search Console;

Do You Have Content or Just a Pretty Shell?

Google indexes content, not design. If you don’t have dedicated pages for each service, clear texts, or if you don’t answer users’ real questions—Google has nothing to display.

Here are the questions your content should answer:

• What exactly do you do?
• Why are you different?
• What solutions do you offer and for whom?

Does Your Site Structure Help or Hinder?

Without a clear architecture and logical internal linking, Google gets confused. Think of your site as a map. If you don’t show the directions, no one will reach their destination.

Think of your site as a network of pages that complement each other. Just like on Wikipedia, where every important word links to a dedicated page. That’s how it should work for you.

For example, if you offer website creation, it’s not enough to have a general page. You should also explain how you work, what technologies you use, the benefits of a custom site, and what costs are involved.

If you have a section about online stores, don’t forget to explain how much it costs, how it compares to other cheaper solutions, or why it’s worth choosing a professional site over a generic one.

You need pages like:

• Business presentation
• Landing page
• HTML vs CMS
• Full offer
• Platforms: WordPress vs Magento

All these pages complement each other. The more natural links you have between them, the better Google understands what your site is about and who it’s relevant for.

What You Can Do Right Now

If you want your site to appear in Google and bring real results, here’s what you need to fix:

• Do a complete SEO audit (technical, content, speed);
• Create clear, well-structured pages for every important topic;
• Write real content that helps and educates visitors;
• Interlink pages logically with internal links;
• Register your site in Google Search Console and submit your sitemap;
• Publish blog articles that can attract natural external links.

Other Common Reasons Your Site Isn’t in Google

Even if you did everything “by the book,” there are cases where Google sees your site but decides NOT to index it (at least for now). If you have access to Search Console, check the status of your URLs carefully. There are two messages you’ll often see:

1. Crawled - currently not indexed

The page was accessed by Google, but not added to the index. It might be indexed later... or never. You don’t need to resubmit it, but it might not have enough value for now.

2. Discovered - currently not indexed

Google knows about the page, but hasn’t yet “felt like” visiting it. This often happens with weak, slow sites or those with a low crawl budget. Basically, Google postpones the visit.

If you want to deeply understand how the whole crawling, indexing, and ranking process works, I invite you to my SEO mentorship program—it’s for you if you want to learn practically, not just theory.

Why Indexing Does NOT Mean You’ve Done SEO

I see this mistake a lot: “My site appears in Google, so I’ve done SEO.” No. Not at all.

Millions of sites appear in Google without results. What matters is WHICH keywords you target and HOW you integrate them into your content. If you don’t have a clear plan and haven’t done a keyword analysis, it’s like walking blindfolded.

If you sell services, products, or provide information and don’t know what your target audience searches for on Google, you’re relying on luck. But SEO is not about luck.

If You’ve Read This Far, You Already Have an Advantage

You’re the kind of person who wants to understand, not just check a task off a list. So if you want to go further with a personalized analysis, you know where to find me.

You can start with a free SEO audit—no obligations, but you’ll need to create an account. Or if you want direct results, message me and let’s see what we can do together.