Wix
Wix website creation – an accessible and easy-to-use platform, but can it support your business growth?
Wix – A Simple Solution, but is it Enough for Your Business?
Wix is marketed as an accessible solution for anyone wanting to quickly create a website.
But what happens when you want to grow your business? When you need automations, real SEO, or custom integrations? On this page we analyze why a custom website can be a better long-term choice.
Wix Advantages
Wix is one of the most popular no-code platforms, designed for entrepreneurs who want a simple site without technical complications. But is Wix a good long-term choice?
Quick Setup
You can have a site online in a few hours without technical knowledge.
Included Hosting
No need to manage servers or maintenance.
Intuitive Interface
Easy-to-use visual editor with drag & drop functionality.
Theme Library
Hundreds of predefined templates for various industries.
Apps and Extensions
Add extra features through the Wix marketplace.
Affordable Initial Price
Free or cheap plans are attractive for startups.
Wix Limitations
Wix is great for quick, small projects, but as your business grows, you quickly discover its limitations. From poor SEO to scalability and integration issues, Wix isn't the best solution if you want a high-performance site tailored to your needs.
Limited SEO
Wix sites aren't performance-optimized and loading speed may suffer.
Rigid Design
Advanced modifications are hard to implement despite visual control.
No Code Export
Migrating to another platform requires rebuilding from scratch.
Poor Performance
Wix sites can be slow and hard to optimize for loading speed.
Limited Integrations
No full API access for adding custom functionality.
Ads on Free Plans
Requires premium subscriptions to remove Wix branding.
🔍 Missing or Limited Features in Wix
Wix seems attractive initially, but if you want to grow your business, you'll discover essential features missing for scalability, performance and automation.
| Feature | Availability | Notes |
|---|---|---|
| Advanced SEO | Limited | No full control over technical optimization. |
| Code Export | Not allowed | Migration requires complete site rebuild. |
| CRM Integration | Limited | Can't connect any external system without extra costs. |
| Multi-language | Premium plans only | Requires upgrade for multiple languages. |
| Scalability | Limited | Not suitable for rapidly growing businesses. |
Feature
Advanced SEO
Availability
Limited
Notes
No full control over technical optimization.
Feature
Code Export
Availability
Not allowed
Notes
Migration requires complete site rebuild.
Feature
CRM Integration
Availability
Limited
Notes
Can't connect any external system without extra costs.
Feature
Multi-language
Availability
Premium plans only
Notes
Requires upgrade for multiple languages.
Feature
Scalability
Availability
Limited
Notes
Not suitable for rapidly growing businesses.
Wix Costs vs. Custom Website
While Wix seems affordable, costs increase as you add advanced features. While a custom website may have higher initial costs, long-term it saves you from monthly fees for basic functionality.
Wix Plan
From €6/month for simple sites up to €35/month for eCommerce plans.
Advanced Features
Many extensions and integrations require premium subscriptions.
Impossible Migration
Leaving Wix requires complete site rebuild.
Custom Website
Higher initial cost but hosting starts at €10/month with full control.
⚖️ Comparison: Wix vs. Custom Website
If you just want a quick and simple site, Wix can be a temporary solution. But if you want a high-performance, optimized site that grows with your business, a custom website is the better choice.
| Solution | Upfront Cost | Monthly Cost | Scalability | SEO Control | Limitations |
|---|---|---|---|---|---|
| Wix | €0-€35 | €6 - €35 | Limited | Low | Platform lock-in, limited features, impossible export. |
| Custom Website | From €1,500 | €10-€50/month (basic hosting & maintenance) | Unlimited | Advanced | Requires initial budget but no hidden costs later. |
Solution
Wix
Upfront Cost
€0-€35
Monthly Cost
€6 - €35
Scalability
Limited
SEO Control
Low
Limitations
Platform lock-in, limited features, impossible export.
Solution
Custom Website
Upfront Cost
From €1,500
Monthly Cost
€10-€50/month (basic hosting & maintenance)
Scalability
Unlimited
SEO Control
Advanced
Limitations
Requires initial budget but no hidden costs later.
🚀 Want a Website That Grows With Your Business?
- ✅ Want performance and full control
- ✅ Need unlimited integrations and automations
- ✅ Want a site optimized for Google and loading speed
- ✅ Don't want monthly fees for basic features
- ✅ Want a site that adapts to your business, not vice versa
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