Gomag
Gomag website creation – fast eCommerce solution, but is it future-proof?
Building an online store with Gomag – The right choice or a long-term limitation?
Gomag is a popular Romanian platform for quickly launching online stores. It’s intuitive and comes with useful features for entrepreneurs just starting out.
However, as your business grows and you need automations, customizations, or advanced integrations, Gomag might no longer be enough. On this page, we analyze its advantages, limitations, and the custom-site alternative.
Gomag Advantages
Gomag is a Romanian eCommerce platform designed for entrepreneurs who want to sell online quickly without technical complexity.
Fast Launch
You can have a functioning online store in a few days without programming knowledge.
Integration with Romanian Processors
The platform includes direct integration with Netopia, Mobilpay, Fan Courier, etc.
Prebuilt Themes
You have responsive, tested themes at your disposal.
Built-in Commerce Features
Cart recovery, promotional banners, reviews, and a rewards system.
Support in Romanian
You get local-language assistance.
Simple Automations
Basic workflows for emails, orders, or statuses.
Gomag Limitations
Gomag works well if you have a simple catalog and few needs. But what happens when you want to grow, differentiate, or automate your sales process? Many entrepreneurs discover they’re stuck when they need flexibility most. Maybe you want different pricing tiers for partners, personalized offers, or invoicing software integrations. Or you need a fully custom design, advanced filters, and Google-grade SEO. As a closed platform, Gomag limits you. A custom website built just for your business gives you the freedom you need.
Customization Limits
You can’t create a 100% unique design without involving a developer familiar with the platform.
Costs for Basic Features
Features like pop-ups, automations, and CRM integrations are only available on higher-tier plans.
Limited SEO
URL structure and meta-data control are partial, which affects Google visibility.
No Real Scalability
You can’t add unique features – you’re limited to what Gomag offers.
No Full Export
If you want to leave the platform, you can’t migrate your entire site – it must be rebuilt from scratch.
Simple Filtering & Categories
You can’t create dynamic filters, logical conditions, or advanced groupings.
🔍 Critical Features Only on Higher Plans
Do you need tiered pricing? Landing pages? Recurring subscriptions or automated ERP integrations? In Gomag, many of these features either don’t exist or are locked behind expensive plans.
| Feature | Availability | Notes |
|---|---|---|
| Customer Group Pricing | Enterprise plans only | Essential for B2B |
| Subscriptions & Recurring Payments | Not available | Ideal for consumable products or memberships |
| Smart Filtering | Limited | Cannot filter by multiple combined attributes |
| SEO-Optimized Blog | Basic only | No tagging, no hierarchical structure, no dynamic blocks |
| Complex Automations | Not available | Cannot connect to ERP, CRM, external APIs, or other systems |
Feature
Customer Group Pricing
Availability
Enterprise plans only
Notes
Essential for B2B
Feature
Subscriptions & Recurring Payments
Availability
Not available
Notes
Ideal for consumable products or memberships
Feature
Smart Filtering
Availability
Limited
Notes
Cannot filter by multiple combined attributes
Feature
SEO-Optimized Blog
Availability
Basic only
Notes
No tagging, no hierarchical structure, no dynamic blocks
Feature
Complex Automations
Availability
Not available
Notes
Cannot connect to ERP, CRM, external APIs, or other systems
Gomag Costs vs. Custom Website
Although Gomag seems affordable at first, costs escalate quickly if you need advanced features. In contrast, a custom site is an investment that pays off through flexibility and zero platform lock-in.
Gomag Plan
From €19/month up to over €150/month depending on features
Extended Features
Billed separately or included only on higher-tier plans
Platform Lock-In
Migrating to another system requires a complete site rebuild
⚖️ Comparison: Gomag vs. Custom Website
Choosing between Gomag and a custom site comes down to your long-term vision. Do you want something quick, or do you want to build a platform that supports your business growth?
| Solution | Upfront Cost | Monthly Cost | Scalability | SEO Control | Limitations |
|---|---|---|---|---|---|
| Gomag | €19–€150 | Additional fees for important features | Limited to platform features | Low | Cannot extend site functionality, no full code access |
| Custom Website | €1,500–€10,000 | €100–€500/month for maintenance and development | Unlimited | Advanced | Higher upfront budget, but payback through flexibility |
Solution
Gomag
Upfront Cost
€19–€150
Monthly Cost
Additional fees for important features
Scalability
Limited to platform features
SEO Control
Low
Limitations
Cannot extend site functionality, no full code access
Solution
Custom Website
Upfront Cost
€1,500–€10,000
Monthly Cost
€100–€500/month for maintenance and development
Scalability
Unlimited
SEO Control
Advanced
Limitations
Higher upfront budget, but payback through flexibility
🚀 Need a site that doesn’t limit you?
- ✅ Full control over design and functionality
- ✅ Integrate anything: CRM, ERP, APIs, external software
- ✅ No platform lock-in – the site is yours
- ✅ SEO optimized and built for scale
- ✅ Investment recoups itself through freedom and efficiency
Compare Popular Website Creation Platforms
Explore the advantages and limitations of each platform before making an informed decision.