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Landing page price: how much to invest in a page that sells
Want to know how much creating a web page that converts costs? On this page you’ll find clear explanations about what influences the price, the types of landing pages, and what benefits you get for your budget.
What influences the price of a landing page?
Not all landing pages are the same. The price varies depending on your goal and the level of customization you want.
Landing page purpose
Pages for ads have a different structure compared to those for lead generation or product launches.
Custom design
A page with unique branding, built for conversions, requires more work than one based on a template.
Included features
Custom forms, countdowns, email marketing integrations, animations – all increase complexity and value.
Speed & SEO optimization
A fast, responsive page that’s indexable in Google needs attention to detail and clean code.
Types of landing pages & price estimates
Here are a few typical examples for the most requested landing page types. The final price is set after a clear talk about your objectives. Note: The amounts shown are indicative estimates based on my market research and do NOT represent MarWeb’s offer or pricing.
| Landing page type | Recommended use | Estimated price |
|---|---|---|
| Ads Landing Page (Facebook/Google) | Campaigns focused on quick conversions | from €500 |
| Lead generation | Email collection, simple form | €500 - €800 |
| Product launch | Complex page with presentation and storytelling | €800 - €1200 |
| Event/Workshop | Schedule, speakers, sign-ups | from €600 |
Landing page typeAds Landing Page (Facebook/Google)
Recommended useCampaigns focused on quick conversions
Estimated pricefrom €500
Landing page typeLead generation
Recommended useEmail collection, simple form
Estimated price€500 - €800
Landing page typeProduct launch
Recommended useComplex page with presentation and storytelling
Estimated price€800 - €1200
Landing page typeEvent/Workshop
Recommended useSchedule, speakers, sign-ups
Estimated pricefrom €600
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