Benefits of a custom landing page
A well-made landing page isn’t just beautiful – it’s designed to turn visitors into clients.
Built for conversions
No unnecessary distractions
Custom design & features
Fast, responsive, scalable
Platform Cost Comparison
Costs differ significantly between SaaS (subscription-based) and self-hosted (infrastructure and development costs) platforms. Here’s a clear comparison of initial, monthly, and long-term costs for each discussed platform:
WordPress (self-hosted)
Initial Cost Free (or up to a few hundred € for premium themes)
Monthly Cost: €5-10/month (shared hosting) up to €20+/month (VPS)
Long Term Cost: Very flexible, no sales commission. Optional maintenance (~€20/month).
Magento (self-hosted)
Initial Cost Thousands of € for full development
Monthly Cost: €20 (small) - €100+ (medium/large)
Long Term Cost: Optional support contracts. Controlled costs, no sales fees.
Shopify (SaaS)
Initial Cost Low (~$50-150 for premium template)
Monthly Cost: $29-$299/month + 2% transaction fees if not using Shopify Payments
Long Term Cost: Grows as your business grows – can get very expensive in 5-10 years.
Wix (SaaS)
Initial Cost Zero (can start for free, then pay for domain and plan)
Monthly Cost: $4.5-$35/month
Long Term Cost: Flat cost, but rises if you need upgrades. Migration is difficult.
Webflow (SaaS)
Initial Cost Low (~$50-100 for premium template)
Monthly Cost: $15-$45/month (Business $45, Ecommerce $29+)
Long Term Cost: Expensive for multiple sites, but no sales fees.
Framer (SaaS)
Initial Cost Zero (free to start, optional premium templates)
Monthly Cost: $5-$30/month
Long Term Cost: Ideal for simple sites, no hidden fees.
Gomag (SaaS)
Initial Cost Free (during trial period)
Monthly Cost: €7-97/month
Long Term Cost: Fixed and predictable, no sales fees.
MerchantPro (SaaS)
Initial Cost Zero (free plan available)
Monthly Cost: €0 (basic), ~€30-119/month
Long Term Cost: No contractual obligations. Reasonable long-term cost.
Landing page types and their purpose
Depending on the objective, a landing page can look and work differently. Here are a few examples: Note: The amounts shown are indicative estimates based on my market research and do NOT represent MarWeb’s offer or pricing.
| Landing Page Type | Main Purpose | Estimated Price |
|---|---|---|
| Google Ads / Meta Ads Campaign | Quick conversions, focus on product/service. | from €600 |
| Product launch | Full presentation + lead capture. | €700 - €1200 |
| Lead generation | Form + convincing content. | from €800 |
| Event or webinar | Clear info + sign-up. | €600 - €900 |