Copywriting and Text Content (including On-Page SEO): Website texts – from company presentations to blog articles – play a crucial role in effective communication and attracting traffic from search engines.

Many website owners initially choose to write content themselves to save costs, but a professional copywriter can deliver superior quality (more persuasive messages, SEO-optimized text with relevant keywords).

Costs: Copywriting services in Romania vary – some charge per word count or per page.

Average price estimate for: creating ~10-20 pages of unique SEO-optimized content can cost 200-500 €. This equals approximately 20-50 € per page, depending on complexity and length.

For example, service descriptions and "About Us" page text can be ~100-200 €.

A blog article package (say 4 articles/month) may cost an additional 100+ € monthly if outsourced to a content writer.

If the site requires translations (multilingual content), localization costs are added (translator rates are typically 10-20 € per page, variable).

On-Page SEO: Good copywriting includes optimization for search engines (using relevant keywords, H1 structure, attractive meta descriptions).

Some agencies include this in website development packages, others offer separate SEO services.

An initial SEO audit and on-page optimizations can cost several hundred euros (e.g., an Audit + Optimization package may be ~359 €).

Long-term, SEO content (e.g., traffic-generating blog articles) is an ongoing cost for growth – either internal time investment or paid outsourcing.

Many freelancers charge ~20-30 € for a 1000+ word SEO-optimized article, while agencies may have higher prices but offer controlled quality.

Brand impact: Well-written texts convey professionalism and clarity for the brand. Visitors perceive sites with creative texts, free of errors and client-oriented differently than those with patchy or machine-translated content.

Investment in copywriting is often underestimated, but it can impact conversions (e.g., an inspired call-to-action can increase click-through rates).

If budget doesn't allow a copywriter initially, at least a text review by a specialist later can be beneficial – minimal cost compared to benefits (e.g., 50-100 € for editing all content on a small site).

Case Study: Crela.ro

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