Case Study: Coramarc.ro

An eCommerce Platform Built for Automation, Scalability, and Cost Reduction

Project Context

Coramarc.ro is the online store of a local footwear brand based in Galați, Romania.
At the outset, daily operations were heavily dependent on manual work: inventory management in Google Drive, manual AWB generation, individual customer emails, and complex product variation handling.

The objective was clear:
to build a platform that automates critical business processes, reduces reliance on human resources, and enables scaling without increasing operational costs.

Instead of using a traditional CMS, I chose to develop a custom solution, designed around architecture, performance, and full process automation.

Architecture and Technical Stack

The platform was built end-to-end with a focus on stability, extensibility, and full operational control:

Backend: Java Spring Boot, Model–Service–Controller architecture
Frontend: Next.js
Admin Panel: Custom-built in Next.js
Transactional Emails: Thymeleaf
Infrastructure: VPS (Ubuntu), low operating costs
Marketing Integration: Product feed optimized for Canva Bulk Create

The architecture was designed to ensure:

data consistency,
automatic inventory synchronization,
predictable order processing,
elimination of dependency on third-party plugins.

Implemented Automations

All repetitive processes that previously required manual intervention were fully automated:

Automatic AWB generation immediately after order placement.
Automated transactional emails including AWB, tracking link, and commercial documents.
Automatic SKU and variation generation (color, size) when adding new products.
Inventory synchronization between the physical store and the online shop.
Order cancellation from the admin panel, including reason selection and automated customer notification.
Product feed for Canva Bulk Create, enabling automated generation of social media creatives directly from the catalog.

Operational Impact

Efficiency

Complete elimination of manual AWB generation and customer email handling.
Adding a new product: under 1 minute, with all variations and SKUs automatically created.
Reduction of daily administrative operations to a single fulfillment operator.

Cost Reduction

Over 6,000 RON saved monthly by eliminating repetitive labor and paid plugins.
Infrastructure cost: ~10 EUR/month (VPS).
The platform effectively replaced a full-time operational role.

Scalability

Support for 1,000+ concurrent users without performance degradation.
Architecture designed for growth: easy integration of new channels, additional automations, and logistics workflows.

Business Value

Coramarc.ro operates as an autonomous operational system:

processes orders without human intervention,
generates logistics documents automatically,
keeps inventory synchronized,
communicates with customers automatically,
significantly reduces administrative costs.

The initial investment was recovered in less than eight months, purely through savings generated by automation and internal process optimization.

Conclusion

Coramarc.ro demonstrates how a technically well-architected platform can transform an online store into a self-operating system.

Through solid architecture, automation, and full control over business workflows, the solution not only reduces operational workload but creates a real competitive advantage:
lower costs, more time for growth, and a sustainable scaling model.

The right technology does not merely simplify processes.
It transforms how a business operates.