Zero-Click Searches on the Rise, Organic Clicks Declining: Report
A new report from Datos and SparkToro reveals that over 60% of Google searches no longer generate clicks, and AI hasn't yet replaced traditional search. The zero-click phenomenon is increasingly dominant, forcing marketers to adapt SEO strategies to maintain visibility. YouTube is becoming the primary discovery channel, and integrating video formats and AI Overviews in SERPs is crucial for success.
