The Future of B2B Authority Building in the AI Search Era
B2B search is evolving rapidly with the rise of AI Overviews and new AI-powered search engines, fundamentally changing the rules of visibility and authority. To stay relevant, content must be structured, citable, and accessible across multiple channels and communities—not just your website. Cross-channel collaboration and open, valuable content are key to sustainable positioning in front of both AI and B2B buyers.
