Google DeepMind: Why Google Wants to Be a Leader in Both AI Search and Virtual Assistants

Alexandru Marcu•2025-06-05

Google isn't choosing between the evolution of AI search and the development of intelligent virtual assistants—it aims to dominate both fields. This article analyzes Google's strategy to reshape the digital ecosystem through AI Overviews and AI Mode, their impact on SEO and publishers, and the trends forcing online companies to adapt quickly. It emphasizes the importance of relevant content, solid SEO structure, and quality responses in an AI-first era.